Who doesn't want a steady source of qualified leads from their website?  It can open up markets that wouldn't be there and expand any business by leaps and bounds. I mean hey, some folks are sitting in their arm chair while the leads literally "roll" in from their website.  Whether these leads are paid for or acquired, we'd all agree, they're nice to have...especially now. 

Even with know how, it can be a daunting task.  We offer services for others with success but our industry and keywords are very crowded on the internet (more on that later) and as such, a tuff nut to crack. 

We would like to invite you to follow us along as we use our expertise and whatever resources we can in this complicated challenge to generate qualified leads in a highly competitive market on the net.  You may get ideas that can be applied to your own web marketing and we may learn something from you but together we're hoping to "crack the code" and come up with a real strategy for generating quality leads in any internet category.  First let's look at the difference between buying leads and building leads.  There are merits to both but let's look at the difference.

Organic vs Paid Leads

Don't get me wrong, paid leads (Google Adwords) are a great way to start and for many, can produce an ongoing source of sales at a phenominal cost.  The ad campaign needs to be done properly and tweeked until finding a "sweet spot" that really works.  I actual get a little jealous when I can help my customers get there.  But the downside is that the more crowded your industry is for keywords, the harder the adword process becomes - keywords get very expensive and shoppers get harder to entice. Our own "pay per click" campaign is going to take some muscle but we'll talk about that another day.

The difference between Organic leads and Paid leads have been likened to the difference between a commitment to exercise and liposuction as a weight loss solution.  They both  produce the desired result (a great body) but of course the exercise is less expensive and a more long term solution. Organic leads are also a better long term solution.  They are produced more slowly by spending time building traffic to your website, branding yourself, building relationships online and becoming somewhat of an expert in your field.  In other words, getting yourself out there.  That is going to be the focus of this blog for awhile and I hope others will follow and weigh in.  We're going to be a "case study" and hope to use some of the methods I've researched that are supposed to be the ticket for those of us that typically get our business through face to face interaction and word of mouth.  Anyway, next post we'll talk about the challenges and the proposed methods.